Shana is a founding Partner of Beekeeper Group, a DC-based public affairs firm, where she helps a
wide array of clients with their communications and advocacy strategies, focusing on websites, social
media, and mobile technology for online community building.
Prior to launching Beekeeper Group, Shana was the Online Community Director for NextGenWeb.org,
the online community of USTelecom, the broadband association. Before that, she was the Director of
Strategic Communications at Amplify Public Affairs, where she was the first employee to be a hybrid
of the Public Affairs and Internet departments. Shana has also worked in-house at several national
nonprofit organizations, including Public Citizen and Earthjustice.
Shana’s innovative approach to communications has been widely acclaimed, most recently as one of
PRWeek’s 40 Under 40. She was the founder of renowned local blog, “The DC Concierge,” which she
authored from 2006-2010. Shana presents and comments frequently on social media topics, including
appearances in CNN.com, Mashable, ABC News, TIME, Politico, and Capitol Hill.
Shana graduated from Michigan State University and has a law degree from Temple University. When
she’s not at the Hive, Shana spends her time engaging on her favorite social media platforms and
supporting local organizations such as Safe Shores – The DC Children’s Advocacy Center, The Trust for
the National Mall, and the DC chapter of The Awesome Foundation.