Lindsay Nichols

Vice President, Marketing and Communications

America's Charities

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Lindsay is Vice President of Marketing and Communications at America’s Charities, which inspires employees and organizations to support causes they care about. She is a seasoned communications strategist whose work has spanned the nonprofit, corporate, legal, healthcare, consumer, and government sectors for nearly two decades.

For the length of her career, Lindsay has focused on dynamic and sustainable communications, social/traditional media, grassroots and crisis communications, and branding strategies that have ultimately helped impact public policy, change people’s behavior, and live healthier, more equitable lives. In 2015 Lindsay brought her social sector experience and passion for driving positive change to America’s Charities. A member of the organization’s senior leadership team, Lindsay guides and oversees the strategy and execution of all marketing and communications efforts with a major emphasis on strategy and tactics that support increased growth for the organization.

Most recently, Lindsay served as the senior director of marketing and communications at GuideStar, the world’s largest source of information about nonprofits. She managed a team of seven responsible for executing GuideStar’s vision and sustaining awareness of its mission through dynamic and long-lasting relationships with key audiences and influencers. Lindsay served as GuideStar’s lead on the Overhead Myth and Money for Good campaigns and acted as a national spokesperson.

Prior to GuideStar, Lindsay served as a consultant with the worldwide public relations firms Ogilvy PR Worldwide, Metropolitan Group, Manning Selvage & Lee, and Levick Strategic Communications. Her clients have included international businesses and foundations such as Heineken, Eli Lily and Company, and National Geographic Foundation; national brands such as Best Buy and Bracewell & Giuliani; and local accounts such as the University of Pittsburgh School of Law. Her social purpose clients included Pre-K for All DC, advocating for high-quality pre-kindergarten; the National Assembly on School-Based Health Care, the national voice for improving the health status of youth by advocating for school-based health care; the Land Trust Alliance, promoting voluntary land conservation through nonprofit land trusts; RugMark, working to end child labor in Nepal and Pakistan; and National Institutes of Health (NIH) accounts such as the National Institute of Neurological Disorders and Stroke and the National Institute of Nursing Research.

She began her career at the American Society of Civil Engineers (ASCE) where she handled media efforts for the ASCE/FEMA report, “Why the Towers Fell,” about the collapse of the World Trade Center towers.

Lindsay has been quoted in the Third Sector, New York Times, Wall Street Journal, Chronicle of Philanthropy, NonProfit Times, St. Louis Post-Dispatch, St. Louis Public Radio, Dallas Morning News, and more. She earned a bachelor’s degree in Broadcast Communications and Women’s Studies from the State University of New York at Oswego. She is a founding board member of Youth Rights Agency of Western New York and Social Media for Nonprofits. In 2006 she was president of Washington Women in Public Relations.